EXCO GAME STUDIO — BRAND GUIDELINES (2025)

Player-first. Math-driven. No bullshit.

1 — Brand at a glance

EXCO is a rebellious, math-driven, player-first slot studio.

The brand stands against recycled ideas, shortcuts, and half-baked releases.

Tone: bold, confident, street-smart, slightly mischievous, never corporate.

Core pillars:

• Player First — everything is built for the slot aficionado.
• No Bullshit — no fluff, no empty promises, no filler mechanics.
• High Energy — fast-paced, urban, neon, gritty, high-voltage vibe.
• Sharp Math, Sharp Identity — every game has a strong DNA, teased visually in the brand.
• Independent & Challenger — EXCO stands apart from legacy studios.

2 — Master identity & architecture

• Parent: Excommunicado™
• Studio name: EXCO Game Studio (use full name in official/legal contexts; “EXCO” ok in most marketing)
• Sub-systems:
  • Client Zone (gated operator portal — roadmap, merch, game sheets)
  • GAMEX (branded mechanics system)

3 — Logo usage